Last week, Buffalo Bills owner Terry Pegula said in no uncertain terms that no one in the front office wanted to draft wide receiver Keon Coleman and it appeared that the former 'Nole would have to seek work elsewhere for this third season.
But a week is upon us and after the Bills decided to promote offensive coordinator Joe Brady to head coach, Coleman's future with the Bills looks a little brighter.
Joe Brady says he was one of the coaches who stood on the table for Keon Coleman in terms of drafting him
— Carl Jones (@Jones11_) January 29, 2026
"The best thing to ever happen to Keon Coleman is me being his head coach"
"I was one of the ones that stood on the table for Keon Coleman, and I believe in Keon Coleman," Brady said. "He's gonna continue to grow, but the elements that we saw in the draft process -- the confidence that I have in him and his ability — and as long as he's handling what he needs to do off the field, I have no doubt that he's gonna be successful on the field,"
Keon Coleman gets new life in Buffalo with Joe Brady
Coleman has had a couple of rough years with the Bills after being selected with the first pick of the second round (33rd overall) in the 2024 NFL Draft. The Louisiana-native charmed local media in his introductory press conferences, but success has been sporadic since then.
The former first-team All-ACC performer opened his second season with a eight-catch, 112-yard performance against the Baltimore Ravens, but Coleman was not able to capitalize and by the middle of the season he was a healthy scratch. For the season, Coleman had just 38 catches for 404 yards and four touchdowns, hardly the numbers you want to see for a player that was expected to be a No. 1 receiver.
If Brady's endorsement wasn't enough, Coleman is also receiving support from Bills quarterback Josh Allen. The former NFL MVP believes that Coleman's best football is still in front of him.
Josh Allen asked about Keon Coleman.
— Tyler Dunne (@TyDunne) January 29, 2026
“I'm not going to give up on '0.' He's got too much ability. I will not give up on him. We're going to work tirelessly, him and me and as well as everybody else in this building to make sure that whenever we step foot on the field that we're…
With the support of the head coach and franchise quarterback, along with the guidance from former Pro Bowl wide receiver Chad Johnson, Coleman can now look ahead and work diligently to make sure their faith in him is rewarded.
