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Unknown business partners with FSU and says the sky is the limit for fundraising

Good news on the horizon?
Florida State vice president and athletics director Michael Alford (right), football head coach Mike Norvell (middle) and baseball head coach Link Jarrett talk pregame during opening day against James Madison on Feb. 17, 2023, at Dick Howser Stadium.

Fsujmubaseball1 1 Of 1
Florida State vice president and athletics director Michael Alford (right), football head coach Mike Norvell (middle) and baseball head coach Link Jarrett talk pregame during opening day against James Madison on Feb. 17, 2023, at Dick Howser Stadium. Fsujmubaseball1 1 Of 1 | Ehsan Kassim/Tallahassee Democrat / USA TODAY NETWORK

A few days ago, a relatively unknown company (to casual college sports fans) announced that it had partnered with Seminole Boosters to launch the Seminole Business Network.

What is the Seminole Business Network?

It's still unclear, but local businesses receive access to competitive services while reducing overhead costs, and a percentage of the revenue goes to Seminole Boosters.

The keyword is that the revenue is sustainable, meaning it's not dependent on how much money Seminole Boosters can hassle FSU alumni for each year. The level of giving often fluctuates with how well the sports teams perform(mainly football). If they are doing well, giving is usually up, but when they perform poorly, there's usually a decrease in giving.

The opportunity to create a stream of income that's immune to the emotional swings of good or bad seasons is a good thing, especially while still competing in the inferior ACC.

If we listen to the Founder/CEO, Nick Lord, of NOCAP Sports, FSU has already seen a tremendous benefit from the relationship. According to Lord, "Their work with Seminole Boosters has already created hundreds of thousands in annual recurring revenue, with multiple millions projected over the next year."

If all of this is true, it could be a major factor in helping FSU bridge the gap between the ACC, B1G, and SEC TV contract disparities.

It all sounds promising, but even this explanation of how it works seems vague:

B-to-B services refers to business to business commerce and this company has partnered with other major institutions like Oklahoma State, Villlanova, Pittburgh, Michigan, South Carolina, and others.

In a sense, they identify businesses of alumi from that specific university, find ways to save that company money and donate a portion of that back to the athletic programs of that university.

FSU and this company have been working together since at least October 2025:

It all sounds great for a university looking to compete with the elite teams, while operating at a disadvantage because they are in the ACC and the alumni base is relatively young compared tothe other schools who have been around since the 1800's. Here's to hoping they can put that money to good use to get FSU sports competing at an elite level again.

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