Florida State University has made major investments in its athletic programming over the past few years. They made much-needed renovations to Doak Campbell Stadium, built a football-only practice facility, and more. Those investments were made over a short period, which made it appear FSU was spending money outrageously.
Some media outlets tried to spin it as if FSU didn’t know what they were doing because they had accumulated so much debt. However, we disproved those notions easily here.
The fact of the matter is, FSU has a great credit rating and a very low chance of defaulting on its loans. They have the means to play the loans back, and a big part of that is using Doak Campbell Stadium for major events outside of Florida State football.
That has already started taking place with two events over the past few weeks. The Savannah Bananas packed Doak Campbell with 60,000 fans, and the PBR (Professional Bullriding Association) had a successful event over the weekend.
The best Opening Night we could've ever asked for. Thank you Tallahassee💛 pic.twitter.com/WSJD8YDx83
— Savannah Bananas (@TheSavBananas) March 1, 2026
Having an incredi𝐁𝐔𝐋𝐋 time 🐂#GoNoles pic.twitter.com/s2Uh1CdsDL
— FSU Seminoles (@Seminoles) March 15, 2026
Not only is FSU generating revenue from these events at Doak Campbell, but they are also having major impacts on the local economy. Here’s what one major business said about the last two events in Doak:
Impact of bananas and PBR— doubled sales those exact days last year. Much appreciative of all the effort to make these happen.
— Madison Social (@MadisonSocial) March 15, 2026
Good on Madison Social to speak ont the effects of what these investments have allowed to happen
There were probably people at both events who had never been to Doak Campbell Stadium. It’s good to provide that experience, and it’s likely they’ll return at some point. Also, you don’t think that other business entities are watching what’s happening in Doak? The success of these two events will entice more businesses to partner with FSU. It’s a win for the FSU and the local economy, of which FSU is a major driving force.
For the people who were critical of the investments, this is the bigger picture. The ability to generate more revenue that can ultimately become another stream of income for FSU athletics.
