Recruiting Ability
The biggest knock on Mike Norvell's original staff was the inability to recruit high school players at an elite level. FSU never achieved a top 10 recruiting class, and high school rankings are generally overrated because the rankings can be inflated with quantity over quality.
High school players have the ability to leave whenever they want, so schools can spend a ton of resources signing a highly-ranked guy, only to see him not play his first year and enter the transfer portal. In hindsight, that team wasted a ton of resources for nothing.
Nevertheless, high school recruiting is still a huge component of building a program, especially at certain positions that don't feature as many quality guys in the transfer portal. Quarterbacks, offensive tackle, defensive end, and wide receiver come to mind.
The new offensive coordinator doesn't have to be an ace recruiter, but he can't be a liability on the recruiting trail. FSU had transitioned to higher-caliber high school players in its 2025 recruiting class before it imploded after the season went to crap. They need to hit on high-quality players at these positions specifically.