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FSU football: Noles TV ratings prove excellent brand recognition

By Kelvin Hunt

Florida State University Athletic Director Michael Alford stands on the sidelines as the war chant is played by the Marching Chiefs before kickoff of the game between the Seminoles and the Clemson Tigers at Doak Campbell Stadium on Saturday, Oct. 15, 2022.Alford003
Florida State University Athletic Director Michael Alford stands on the sidelines as the war chant is played by the Marching Chiefs before kickoff of the game between the Seminoles and the Clemson Tigers at Doak Campbell Stadium on Saturday, Oct. 15, 2022.Alford003 /
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FSU football has long been the most recognizable brand in the ACC Conference since joining in the early 90s. FSU put the league on its shoulders in those early years when most of the programs focused on basketball.

However, as time passed and football became more and more lucrative, FSU football continued to hold the torch as the one big boy football program. ACC leadership finally realized football was king in generating revenue and decided to expand with the addition of teams like Virginia Tech, Miami, Louisville, and others from the Big East.

FSU was in the middle of its “Lost Decade” at the time, but continued to be the most recognizable program. Virginia Tech held up its end of the bargain in the early years after joining the conference, winning several ACC Division and Conference Championships with Frank Beamer.

However, FSU regained the throne once Bobby Bowden retired and Jimbo Fisher became head coach, winning the ACC Conference in 2012, 2013, and 2014. However, this is where things get interesting because 2014 was the last year FSU won or competed for the ACC Championship.

They won 10 games in 2015 and 2016 but began a precipitous slide from 2017-2021. That’s half of a decade of mediocrity or worse, yet the Noles continue to lead the ACC in viewership since the 2014 season.

That’s with Clemson winning two national championships in the same time frame. FSU Athletic Director Michael Alford understands where FSU stands in the grand scheme.

The ACC is in a position where it can’t compete financially with the SEC and B1G, and the revenue gap will only grow wider.

The best thing FSU can do is somehow get out of the conference in the near future, and showing the brand value to TV executives is one thing that makes FSU most attractive compared to others in the ACC, even Clemson. There’s a reason why FSU had some many primetime games in 2022.

When the program is winning, there aren’t many programs in the nation that move the needle like FSU football.

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