John David Mercer-USA TODAY Sports

The New FSU Logo: Some Positives

While Florida State University will officially unveil its new logo one week from today, Tomahawk Nation broke a story on Wednesday about the revamped insignia appearing on a t-shirt at Walmart. By now everyone’s seen the new look, as it’s made its social media rounds, and reaction has been pouring out of Seminole Nation ever since.

Naturally, there’s been considerable uproar over the change. That’s to be expected with an icon so well accepted and entrenched in FSU’s iconography. Full disclosure: I really like the old logo. But I have to say it (cover your ears, ‘Nole traditionalists): it wasn’t perfect. And the new logo addresses some of those shortcomings. I know– blasphemy, right? Hear me out.

The new logo looks younger, and thus, more virile. This begins with the hair. Yes, it has a bit of a 50s pompadour look to it, but that’s partly because it’s more plentiful, addressing the appearance of a receding hairline in the old logo. The jawline has been accentuated as well, making the updated Osceola look more physically formidable. The mouth, overall, looks more celebratory, whereas the old logo’s mouth appeared to betray suffering.

Some (including me) have raised questions about the new Chief’s teeth. But the more I digest this new image, the more I get used to them and am left to conclude that they’re not too big; they’re just there, and they never used to be. Hence, they seem obtrusive.

I’ll sum up my overriding point with a question: which Seminole would you bet on in a fight? Me too. 

It’ll take a while for many to really embrace this change. But lost in the hysteria is the reality that this is still, in essence, the same concept, and for that, many remain thankful. 


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